The digital transformation is among the three most important issues according to a recent report *. Digital transformation is at the top of many corporations agenda.
Cloud solution providers argue that CLOUD is the most important thing that has happened. Well, of course, it's important that companies digitize data and move it to the cloud so it's easily accessible.
Entering the SOCIAL ERA** is the most important insight. Many underestimate how difficult and different it actually is to "be social and build relationships" digitally. Especially considering that most market departments are used to telling customers what to buy for products. The sales department sellers also have habits. Many are recruited to "be hungry and pushy".
What is a total crash against what the intelligent digital buyer wants to meet on his/her buying journey on his/her terms to find his/her solution. ..
I.e. engage buyers the way they want to buy