Bridging the Gap: Förstå generation Z Om du tillhör Generation X, se tipset innan du läser vidare. TIPS: Svara på 10 frågor i online enkäten Bridging the gap (dina svar är anonyma och du får svar direkt). Läs på om Generation X. De största utmaningarna som kan uppstå när Generation X gör affärer med Generation […]
Utmaningar när generation x och z möts Läs mer »
Generation Z, following millennials and typically born between the late 1990s and mid-2010s, has come of age in a very different world. Here’s how their thinking, behavior, and decision-making reflect that: Thinking: Digital Natives: Unlike millennials who adapted to technology, Gen Z is completely immersed in it. They’re adept at navigating digital tools and information,
Generation X. They are born between roughly 1965 and 1980, came of age during a time of economic uncertainty, latchkey childhoods, and a questioning of traditional authority. Let’s try to understand Gen X better Why? One reason is: Gen X sits on the board and many are owners of some pretty sucessful businesses. Well, when
Okey in, now we are the mystical world of GTM strategies – where unicorns roam free and rainbows lead the way to business success! But why exactly is a GTM strategy so darn important for a business, you ask? Well, grab your magnifying glass and get ready to decode this marketing mystery! Picture this: your
But why exactly is a GTM strategy so important for a business? Läs mer »
Ah, the mystical recipe for the ultimate value proposition – it’s like crafting the perfect sandwich, but instead of layers of ham and cheese, you’ve got layers of problem-solving goodness! But fear not, brave entrepreneur, for I shall guide you through the tantalizing ingredients of this value proposition masterpiece! What is the ultimate value proposition?
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Ah, pricing – the puppet master pulling the strings behind the scenes, determining the fate of your product’s success! What is the role of pricing in your overall GTM approach? It’s like trying to find the perfect balance between charging enough to make a profit and not so much that your customers run for the
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Den 60-åriga sökanden. Rekryteraren, Johanna, 30 år och full av energi, bläddrade igenom den 60-åriga sökandens CV. Hon rynkade pannan. Varför sökte en person i den åldern ett nytt jobb? Hade han inte redan hunnit gå i pension? Hon läste vidare. Mannen hade en gedigen meritlista med decennier av erfarenhet inom branschen. Han hade haft
Den 60-åriga sökanden. Läs mer »
The rhythmic clang of hammer on metal echoed through the cavernous blacksmith’s forge. Maya, with sweat dripping down her brow, pushed against the iron bar, her arms screaming in protest. Each repetition brought the bar closer to perfection, but doubt gnawed at her. Across the forge, her brother, Kai, danced around his anvil, hammer seemingly
A story of grit and flow Läs mer »
More learning. Learning helps you feel alive and growing, it’s an essintial part of being human. Learning comes from experience. or, more precisly, from reflection on one’s experience. A coach will help you set learning goals but also give you the time to reflect and so refine your experiences into learning an wisdom. Faster
Smarter goals Goals are important. Good goals give direction, focus and energy. The clarify where you are going and communication with others easier. On the other hand: poor goals can cause stress, confusion and diversion. A coach helps you set goals for what is really important for you – in life and business, goals that