[text_block style=”style_1.png” align=”left” font_size=”20″ font_style=”normal” font_color=”%23ffffff” font_shadow=”dark” width=”300″ line_height=”27″]Multiple decision makers are becoming more prevalent. The direct approach, a salesperson forming a relationship with one decision maker, is becoming less effective. Research shows the average B2B opportunity has 5.4 decision makers involved.
Salespersons need powerful tools in order to find the right people and engage with confidence.[/text_block]
[text_block style=”style_1.png” align=”left” font_size=”20″ width=”940″]
Social selling is the new norm. But it’s a tool, not a magic wand.
[/text_block]
[text_block style=”style_1.png” align=”left” width=”460″]LinkedIn as a sales tool is and introduction to how social selling and LinkedIn can help a sales person.
Deciding to follow a social selling model is a good start. Making it really work involves fundamental changes in philosophy, definition, and structure. The good news is that when social selling is implemented properly, it can become a driver of success.[/text_block]