Social selling – vad är det egentligen? Social selling – vad är det egentligen? Det finns flera definitioner och tolkningar. Jag och min kollega Peter Meurling har länge använt social selling för att hjälpa kunder köpa. Och en positiv effekt är att antalet inkommande förfrågningar ökar. Låt oss resonera om vad de olika delarna av […]
Social selling – vad är det egentligen? Läs mer »
Anytime might be a good answer. In Sweden, a country which has been appreciated for it’s early adopters, the answer is now. Sweden is in the early majority phase of using Social selling and LinkedIn. Let’s explore the graph (i.e. cycle of a development and the chasm) for a better understanding on whats going on.
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You can learn new sales skills in e-training Well most sales people invest in tools that improve their results. But nobody really got the time to sit in lectures anymore. The good news is that modern training can be done anywhere, anytime and on any device.
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What’s going on? New LinkedIn. LinkedIn is undergoing the biggest change since LinkedIn.com was founded. Have a look at this nice video from LinkedIn which gives you a first impression of the new user interface as well as search. However, we suggest you read on to understand whats going on. It may come as a
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Hello, I guess you like to improve sales performance. Well, I myself have been looking for relevant tools. This is a screenshot to give you an idea whats included. What you can see above is some of e-course modules we developed to help salespeople sell more with LinkedIn as a sales tool. And they do.
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The Interest for Social selling is increasing The Interest for Social selling is increasing. Well, there are good reasons. Some mentioned below: [step_graphics style=”3″ color=””][step style=”3″ text=”1″ headline=”Social%20skills%20are%20hot”]%3Cp%3EWithout%20social%20skills%20you’re%20smoked.%20Unless%20your%20alone%20fishing%20far%20out%20at%20sea.%3C%2Fp%3E%0A[/step][step style=”3″ text=”2″ headline=”Social%20media%20%20″]%3Cp%3EYes%2C%20you%20noticed%20that%20social%20media%20has%20emerged%20and%20A%20LOT%20of%20interaction%20is%20going%20on.%3C%2Fp%3E%0A[/step][step style=”3″ text=”3″ headline=”Social%20selling%20works”]%3Cp%3ESocial%20selling%20is%20about%20connecting%20and%20listening%20to%20people%20in%20the%20network.%20I.e.%20not%20shouting.%20Helping%20buyers%20buy%20is%20appreciated.%20Cold%20calling%20is%20not.%20%3C%2Fp%3E%0A[/step][/step_graphics]
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Cold calling is dying. Well we need to get hold of people, right! The old ways are replaced with smarter ways. [step_graphics style=”3″ color=””][step style=”3″ text=”1″ headline=”Cold%20calling%20is%20cold”]%3Cp%3EWell%2C%20everybody%20still%20use%20the%20phone%20right!%20Not%20really.%20Well%20not%20for%20sales%20calls%20any%20more.%20And%20there%20is%20a%20simply%20logic%20for%20that.%20Humans%20seek%20new%20solutions%20to%20old%20problems.%20%20%20%20%3C%2Fp%3E%0A[/step][step style=”3″ text=”2″ headline=”Buyers%20are%20busy”]%3Cp%3EC-level%20executives%20have%20been%20busy%20answering%20telemarketing%20calls.%20Not%20any%20more.%20After%20receiving%2010-14%20cold%20calls%20a%20day%20any%20sensible%20person%20would%20do%20someting%20about%20it.%20Executive%20are%20busy%20doing%20business.%20Its%20pretty%20logical%20that%20they%20don’t%20%20pick%20up%20cold%20calls%20any%20more.%20%3C%2Fp%3E%0A[/step][step style=”3″ text=”3″ headline=”The%20buying%20process%20has%20changed”]%3Cp%3EBuyers%20are%20googling%2C%20linkedin’ing%20and%20seeking%20solutions%20in%20social%20media.%20Advice%3A%20It%20you%20want%20to%20sell%20something%20meet%20buyers%20where%20they%20are%20the%20way%20they%20want.%20We%20call%20it%20selling%20socially%20%3A-D%3C%2Fp%3E%0A[/step][/step_graphics]
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Is LinkedIn Interesting? There are reasons for the increasing interest as shown in Google trends. [step_graphics style=”1″ color=””][step style=”1″ text=”1″ headline=”LinkedIn%20is%20hot”]%3Cp%3EWell%2C%20being%20the%20worlds%20biggest%20professional%20network%20online%20it%20should%20be%20in%20the%20age%20of%20indvidualism%2C%20self%20realization%20and%20digital%20marketing.%20%3C%2Fp%3E%0A[/step][step style=”1″ text=”2″ headline=”LinkedIn%20is%20a%20network”]%3Cp%3EA%20professional%20network%20that%20grown%20by%20two%20new%20members%20every%20second%3C%2Fp%3E%0A[/step][step style=”1″ text=”3″ headline=”LinkedIn%20or%20LinkedOut%3F”]%3Cp%3EYou%20are%20LinkedIn’ed.%20Haven’t%20you%20noticed%3F%20It’s%20like%20being%20googled%20but%20better%20(or%20worse).%20Advice%3A%20update%20your%20LinkedIn%20profile%20to%20a%20professional%20level.%20%20Yoiu%20will%20turn%20up%20in%20searches%20both%20on%20google%20and%20LinkedIn.%20is%20that%20important%3F%20Your%20choice!%3C%2Fp%3E%0A[/step][/step_graphics]
Is LinkedIn Interesting? Läs mer »
The digitization has changed sales and marketing forever. Learn social selling. Buyers don’t wait to be called upon to get to know new products and services. Buyers use social media to explore available solutions and look for recommendations from peers prior to purchase. Learn new skills and influence others Go to Aquipa Partner In this new
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Varför är social selling intressant? Lär dig Social selling index. Sociala säljare finner och kontaktar beslutsfattare utan kalla samtal för att utveckla relationer på rätt sätt och bokar varma möten. Detta innebär nya goda möjligheter att öka försäljningen samtidigt som social selling kräver är en förändring av synsätt och beteenden. Titta på resultaten av social
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